How is Fivetran priced?

Fivetran uses consumption-based pricing measured in Monthly Active Rows (MAR). You pay for the number of rows inserted, updated, or deleted in your destination warehouse each month. There are four tiers: Free, Starter, Standard, and Enterprise, each with different feature sets and MAR allowances.

What is a Monthly Active Row in Fivetran?

A Monthly Active Row (MAR) is a unique primary key that is inserted, updated, or deleted in your destination warehouse during a calendar month. If the same row is updated 100 times, it still counts as 1 MAR for that month. MARs reset on the first of each month.

Why is my Fivetran bill so high?

The most common reasons are: unused tables still being synced, historical re-syncs, high-churn tables with frequent updates, and tables with poor primary key design causing every update to count as a new MAR. Auditing unused tables typically recovers 30 to 50 percent of wasted spend.

How do I reduce Fivetran costs?

Disable tables nobody queries, reduce sync frequency on low-value connectors, exclude high-churn columns from replication, use partial tables instead of full schemas, and audit connectors quarterly. Optimisely automates the first and most impactful step.

Fivetran Pricing Explained: How Much Does Fivetran Really Cost?

A practical 2026 guide to Fivetran pricing, Monthly Active Rows (MAR), the four pricing tiers, and why most teams are overpaying by 30 to 50 percent.

The short answer

Fivetran bills on Monthly Active Rows. Expect 500 to 5,000 GBP per month for a typical mid-market team with 10 to 30 connectors. Most teams can cut that by 30 to 50 percent by disabling unused tables alone.

How Fivetran pricing actually works

Fivetran uses consumption-based pricing measured in Monthly Active Rows, or MAR. A MAR is a unique primary key that gets inserted, updated, or deleted in your destination warehouse during a calendar month. Update the same row 100 times, it still counts as 1 MAR. Update 100 different rows once each, that is 100 MARs.

This matters because your bill scales with how much data changes, not how much data you have. A 10 million row table that never changes costs almost nothing after the first sync. A 10,000 row table that gets fully rewritten every hour can cost a fortune.

The four Fivetran pricing tiers

Fivetran offers four tiers, each with different MAR allowances, connector types, and features.

Free tier

Up to 500,000 MARs per month. Includes basic connectors, 1 destination, and 24-hour sync frequency. Good for evaluation and very small teams. No SLA.

Starter

The most common entry point. Pay-as-you-go MAR pricing, standard connectors, 15-minute minimum sync frequency, and email support. Typical bill: 200 to 800 GBP per month for a team with 5 to 15 connectors.

Standard

Higher MAR allowance per GBP, database connectors, 5-minute sync frequency, and role-based access control. Typical bill: 800 to 3,000 GBP per month.

Enterprise

Volume MAR discounts, advanced security (HIPAA, SOC 2 Type 2, customer-managed keys), priority support, and 1-minute sync frequency. Typical bill: 3,000 GBP and up. Enterprise customers usually negotiate annual commitments.

Real-world Fivetran cost examples

Based on warehouses we have analysed, here is what teams actually spend:

Seed-stage startup with Stripe, HubSpot, and PostgreSQL connectors: 150 to 400 GBP per month on Starter.
Series A SaaS with 15 connectors including Salesforce and production replicas: 800 to 2,000 GBP per month on Standard.
Mid-market ecommerce with Shopify, NetSuite, Klaviyo, and 25 other sources: 2,500 to 6,000 GBP per month.
Enterprise with database replication, SAP connectors, and 50+ sources: 8,000 to 20,000 GBP per month.

Why your Fivetran bill is probably too high

When we connect Optimisely to a customer warehouse and look at the last 60 days of query logs, the median team has 30 to 50 percent of their Fivetran-synced tables going completely unused. Nobody has run a query against them in two months. In some cases, 70 percent of the tables are dormant.

Every one of those unused tables is still racking up MARs on every update. You are paying to sync data that nobody reads.

The top cost drivers

Unused tables - the biggest win. Typically 30 to 50 percent of MAR spend is on tables that get zero queries.
High-churn tables - tables like session tracking or event streams that update every row constantly.
Historical re-syncs - schema changes or connector restarts that trigger full re-loads.
Poor primary key design - composite keys that change frequently cause every update to count as a new MAR.
Over-frequent sync - syncing slow-changing dimensions every 15 minutes when daily would do.

How to reduce your Fivetran bill

The fastest wins, in order of impact:

Disable unused tables. This is the single biggest lever. Optimisely automates it by cross-referencing your Fivetran schema against your warehouse query logs.
Reduce sync frequency on low-value sources. Slow-changing dimensions rarely need 15-minute sync.
Exclude high-churn columns that are not used downstream. You can configure this in the Fivetran connector settings.
Consolidate destinations. Paying for separate dev and prod warehouses in Fivetran doubles your MAR cost for the same data.
Audit quarterly. Usage patterns drift. Tables that were essential six months ago may now be ignored.

Fivetran pricing vs. alternatives

If cost is your primary concern, Fivetran is not cheap. Airbyte offers a self-hosted option that can work out significantly cheaper at scale but requires engineering time to maintain. Stitch charges by rows rather than MARs and can be cheaper for high-churn data. Hevo sits in the middle. We wrote a full comparison in our Fivetran alternatives guide.

Cut your Fivetran bill in 5 minutes

Optimisely connects to your BigQuery or Snowflake warehouse in read-only mode, analyses your query logs, and shows you exactly which Fivetran tables to disable - with the MAR cost of each one. The analysis is free and takes under 5 minutes.

Run a free Fivetran cost analysis

See exactly which tables are wasting your MAR spend. No credit card, read-only access, 5 minutes.

Start free analysis

Frequently asked questions

Is Fivetran worth the cost?

For teams without dedicated data engineering capacity, usually yes. The time saved on maintaining connectors is significant. For teams that are overpaying by 40 to 60 percent, the answer is less clear - cost optimisation should come first before considering alternatives.

Does Fivetran offer volume discounts?

Yes, at Enterprise tier with annual commitments. Ask your account manager. Standard tier customers can sometimes negotiate custom pricing above a certain MAR volume.

Can I use Fivetran for free?

The Free tier gives you 500,000 MARs per month, which is enough for a very small team or evaluation. You cannot stay on Free once you have real production workloads.